A life with purpose is worth more than a life of hustle.

Why Redwood exists, what we believe, and how we behave when it costs us something.

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Why Redwood exists

Redwood exists to help people discover their purpose and build together, so that generations prosper and society is renewed. [Owner’s rewrite of the charter goes here.]

We started in [Rotterdam and Bonaire] because that is where we live and work. A redwood forest is a good picture for what we want: the trees are tall because their roots reach each other underneath the ground. [Source to be checked before this sentence is published.] Nobody stands that tall alone.

Where our principles come from

Our principles come from the way Jesus taught: truth, love, service, and a life lived for something bigger than yourself. We practise them in a modern, practical way.

You do not have to share our faith to take part. Nobody is asked to believe anything to join, to learn or to work with us. We ask you to respect the way we treat people, and we hold ourselves to it first.

What we believe

Five values, each one a behaviour.

Integrity

What we say and what we do are the same thing.

Relationship

People before projects; quality relationships before quick deals.

Generosity

We give before we are asked and we do not keep score.

Excellence

Good work is a form of respect.

Legacy

We build for the people who come after us, not for the next headline.

How we behave

The same five values, as what we always do and what we never do. [Owner: rewrite, replace or cut.]

Integrity

We always tell the truth, also when it is expensive. We never promise what we cannot deliver, and we never hide a problem from a client, a partner or each other.

Relationship

We always invest in the relationship first and answer people, also the unwelcome ones, with respect. We never use someone, drop someone when they stop being useful, or talk about people instead of to them.

Generosity

We always share what we know, our time and our network, and we keep the money of the foundation apart from the money of the business. We never take a gift for the foundation and use it for the business.

Excellence

We always do the work as well as we can with the people we have, and we say so when we cannot. We never take work we cannot do well, or let a deadline replace the quality of the person’s experience.

Legacy

We always ask what this will mean for the people after us. We never build something that only works as long as the founders are in the room.

How Redwood is organised

Redwood has a business side and a foundation side. The business side does commercial work (masterclasses, programmes, a community, Brandbooster Live, Redwood Publish) and funds the foundation. The foundation does charitable work and keeps the business true to its mission.

Around them stand companies that are related and separate: Type C Studios, Graphic Bananas and SuperSchool Go. [Exact legal names, board members and any tax status after the notary has confirmed them. Until then this page claims none.]

Meet the family of companies

A grandfather and grandson making pottery together

The people

Who stands behind Redwood. [Only people who have agreed in writing.]

[Name]

[Role]

[Two lines about who they are and why they are here.]

[Name]

[Role]

[Two lines about who they are and why they are here.]

[Name]

[Role]

[Two lines about who they are and why they are here.]

The road so far

[Redwood begins as …] [Year]
Masterclass series for Commerciële Economie | Global Marketing & Sales, invited back for a second year Hogeschool Rotterdam · 2025–26
[First Brandbooster Live] [Year]
Echtheid, the first title of Redwood Publish Michael Pokorny · [Year]

Find your purpose. Build with people who share it.

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Redwood is part of a family

Type C Studios · Graphic Bananas · Redwood Publish · SuperSchool Go

Meet the family